From early 2013 to early 2014, Nintendo spent a good amount of time and money on The Year of Luigi, a marketing promotion focused on Mario's greener, goofier brother. From games focused on him to hiding his NES sprite in various places to causing trouble on a train in Chicago, Nintendo's plan was a weird one that was often funny but of questionable value to the company, since 2013 ended up being a year of financial losses. Closing out the Year was Dr. Luigi, a Dr. Mario sequel that took a man who can barely walk safely and stuck him in a hospital to fend off alien viruses.
